I was reading an article today in Forbes.com about how Match.com is putting a ton of cash into their mobile application development. They’ve done iPhone and Blackberry apps, and now they are working on something for the Google droid phone.
I guess the thing that gets me about these apps is that they are all for the purpose of instant hook-ups. Meaning, they use the GPS systems in phones to identify all of the singles in a 5-foot radius from where you’re standing. Or something like that. Anyway, the point is to get this info so you can meet up spontaneously, instantly, right where you are. No work or planning involved.
For people downloading an app like “iHook-up”, the meaning is clear. But this kind of thing for a site like Match.com means the world of online dating could become even more confusing. Match is the dating website with the largest amount of users, which means lots of potential hook-ups. But what if you are looking for something more?
Match’s CEO claims most members are in their thirties and looking for a “more serious relationship” than just a hook-up. While I know some people use dating websites as a rolodex for hooking up, many users want to find something more substantial. So, when people start to use their phones for finding a quick date instead of searching through profiles and being more thoughtful about who they choose, will this lead to anything real?
Maybe I’m concerned for no good reason. Online dating wasn’t a great way to meet people when it first emerged, but it’s become better over time (though FAR from perfect). Maybe mobile hook-ups will go the same way?
About Kelly Seal
Kelly is a freelance writer based in Los Angeles, CA. She blogs about dating, relationships, personal growth and what "healthy living" means to her. You can follow her on Google+, Twitter @kellyseal or through her website www.kellyseal.com.
For me mobile dating sounds far more like casual hook up territory. How can you chat and get to know the person. Plus would you want a load of weirdos to have your number? As for the I-phone why pay extra to download an application when you could just go to the online site?
Kate
http://secretofficeconfessions.blogspot.com/
This perhaps will lead to instant dates? Let’s see if this catches on.